“The coronavirus has driven a permanent and massive adoption of digital technologies,” states the report by Google , Temasek Holdings (a Singaporean public investment firm), and Bain & Co. (an American strategy and management consulting firm). Their study focuses on six Southeast Asian countries: Indonesia, Malaysia, Vietnam, Thailand, Singapore, and the Philippines.
Published on November 10, 2020, and cited by Reuters , the report estimates that the internet sector will reach $105 billion (approximately €90 billion) this year. The findings indicate that 70% of the population in the defined region is now connected to the internet. This represents 400 million internet users, 40 million of whom are new users. The explanation, which at this stage of the pandemic is no longer surprising, highlights that consumers, forced—or encouraged—to stay home, turned to the internet for shopping, grocery and meal deliveries, and entertainment. “When we ask consumers why they chose to use e-commerce during the pandemic, they tell us that it was indeed to avoid potential exposure to Covid-19.” But what’s really important is that almost the same percentage of people say it’s because it’s efficient and convenient,” said Stephanie Davis, Google’s vice president for Southeast Asia, on CNBC ‘s “Squawk Box Asia” on November 10, before the official release of the report.
The report focused on five pillars of the digital economy: e-commerce, transportation, food delivery, travel, media, and finance. E-commerce saw growth of 63%, reaching $62 billion (approximately €52 billion), while travel declined by 58% to $14 billion (nearly €12 billion).
Given the development needs of these countries, this region represents a wealth of opportunities for investors, as evidenced by Netflix’s latest results . This context also explains why many new users come from non-metropolitan areas of Malaysia, Indonesia, and the Philippines. It also explains why Singapore—which already has a largely digitalized economy but is dependent on tourism—is experiencing a 24% recession in its internet economy. Conversely, it explains why Vietnam and Indonesia are experiencing double-digit growth.
Since 2019, Southeast Asia has seen an average growth of 5% in its internet economy and 11% in the number of online users. Globally, according to We Are Social, the number of internet users is growing by “only” 7.4%. Southeast Asia represents one of the fastest-growing internet markets in the world. However, while more people are conducting online transactions, this does not necessarily mean they will be spending more by the end of the year.
Thus, the growth outlook for 2025 remains virtually unchanged. Estimated last year at $300 billion (approximately €253 billion) in terms of gross merchandise value, this year’s forecast anticipates $309 billion. This outlook benefits regional companies , such as Malaysian firm Grab and Indonesian company Go-Jek, which offer multi-service platforms ranging from finance and delivery to entertainment.









